Tech Stack
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Tech & AI
Michaels EVP on Taylor Swift, why it sells on Amazon, that new handmade marketplace and launching a retail media network
Operating a retail media network is in the cards for craft retail chain Michaels, said Heather Bennett, executive vice president of marketing and ecommerce at the Retail Innovation Conference in June. The chain previously dabbled with operating a retail media network but did not move forward with the initiative — as many of the products […]
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Online Advertising
TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience
Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But bringing in the consumers most likely to convert often means a brand is paying to get a sale that was already coming their way. And targeting competitors’ customers can waste budgets on people who simply […]
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cookies
ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising
Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome.
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Behind the News
Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent
Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology. This development signals significant implications for digital advertising, pushing marketers (and publishers) to rethink their strategies in the Apple ecosystem.
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Behind the News
5 Key Takeaways from IAB #TechLabSummit Day 1
Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.
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AI
Will Commerce Optimization Power the Future of the Internet?
Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. Consequently, traditional ad revenue models are no longer sufficient. For media publishers striving to thrive in this environment, CEO of Button, Michael Jaconi, believes the key lies in commerce optimization.
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Online Advertising
Experian Enters The Third-Party Data Onboarding Business
You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the market on Tuesday with a new product appropriately called Experian Third-Party Onboarding based on its Tapad acquisition. The idea is to cut out the need for a middleman vendor between Experian’s offline consumer data and […]
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cookies
Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy
Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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Online Advertising
Marketecture Buys AdTechGod (No, Really)
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and The AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […]
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AI
Why Advertising Standards and Certifications Matter in 2024
The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.