Tech Stack
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AI
Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call
Publishers may have seen a holiday traffic surge, but it wasn’t the whole story. Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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AI
Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane
Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year’s buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.
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Video Marketing
Volvo Focuses on Content and Connection with Its ‘Family Car’ Docuseries
When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with “The Family Car: An American Love Story” docuseries.
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AI
Trust Is the New Publisher Playbook — And the 2026 Advantage
As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.
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Tech & AI
Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency
AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.
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AI
AI in Ad Tech: Is It Evolution, Revolution, or “Too Early to Tell”?
James Deaker, aka The Yield Doctor, outlines how AI is reshaping ad ops—from incremental improvements to major workflow shifts and the emerging unknowns teams should keep an eye on.
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AI
MediaMint’s AI Agent Puts A Fresh Spin On Simplifying Ad Ops
MediaMint designed the new agentic AI product, Mia. Think of Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.
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AI
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product
Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.
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AI
AI Is Quietly Redefining How Users Find and Engage With Content
In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.
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AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.