Tech Stack
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Brands on Fire
Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.
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Tech & AI
Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.
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AI
The Best Of This Year’s Sell Side Summits: Three Takeaways Publishers Need To Know
In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.
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Decoder
California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers
California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.
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AI
Why Agentic AI Is Causing Customers to Expect More and Tolerate Less
As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board.
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Social Media & SEO
TikTok and AI Engagement Lift the Fastest Growing Brands in 2025
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.
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AI
How Publisher Cohorts Help Sites Band Together To Fight Traffic-Stealing AI
For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.
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AI
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday, Criteo debuted new AI tech and […]
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AI
Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call
Publishers may have seen a holiday traffic surge, but it wasn’t the whole story. Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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AI
Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane
Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year’s buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.