Talbots has named Basha Cohen as executive vice president and chief merchandising officer for the brand.
In her new role, Cohen, 47, will oversee product development and manage merchandise for Talbots working from the company’s Hingham, MA, headquarters. She replaces Hal Bosworth, who retired in July.
The post takes effect today.
Previously, Cohen was executive vice president of design and merchandising at the Kellwood Co., where she helped launch a new business division—Dockers Women’s. Before that, she worked as senior vice president of women’s product development at J. Crew.
Talbots also named Michael Smaldone as its chief creative officer, a new company position.
In his job, Smaldone, 43, will oversee the direction of the Talbots brand image. He most recently worked as senior vice president of design at Ann Taylor.
The new hires are part of the company’s strategy to strengthen, reposition and reinvigorate the brand, Talbots said.
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