TikTok

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  Demand Gen

  Ad Buyers Discuss TikTok’s Future and Potential Sale

  What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

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  Acquisition

  TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits

  TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

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  Acquisition

  How Marketers Can Use TikTok to Engage Gen Z Consumers

  Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.