TikTok Archives - Chief Marketer

Crocs CMO Carly Gomez Shares Gen Z Targeting Tactics at Shoptalk

Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk

Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.

Mobile

Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours

Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.

Marketers

Under the Hood of Honda’s Olympics Marketing Strategy

We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.

Social

Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips

PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

Marketers

How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’

NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.

Pop-Ups

QVC Showcases its Breadth of Product with Holiday Pop-Up

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.

Man holds smartphone with DoorDash app on Google Play. DoorDash, Inc. is an American company operating online food ordering and food delivery and tops Morning Consult's 2025 Fastest Growing Brands in the U.S.

Social Media & SEO

TikTok and AI Engagement Lift the Fastest Growing Brands in 2025

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.

Social

Consumer App and Online Usage: TikTok, Facebook, Threads, Search

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.