Sweepstakes
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Agencies
Lexar, MGM Studios Partner For Be Cool Sweeps
Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …
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Agencies
Sam Goody ‘Boycotters’ Get Gift Cards
Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …
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Agencies
Del Monte Woos Carb Counters with Vacation Prize
Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life …
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Agencies
Trimspa Sweeps Boasts $1 Million Prize Pool
Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the …
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Agencies
Carl’s Jr., Hardee’s Offer Racing Stripes Promotion
Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …
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Agencies
Sunny Delight, Lemony Snicket Promote Unfortunate Sweeps
Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket’s A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one …
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Agencies
NBC Daytime Offers Fans Loyalty Contest
NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …
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Agencies
Kraft Pumps South Beach Diet
Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …
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Agencies
Cingular launches phone-film contest
Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting
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Agencies
FOX Launches Online 24 TV Series Game
FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game’s sponsor. …