Sports Marketing
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Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
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Sponsorships
Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards
Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.
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Branding/Marketing
Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four
How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.
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Video Marketing
Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship
We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.
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Digital
Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
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Social
Brands on Fire: United Soccer League CMO on Community-First Storytelling
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
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Social
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.
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Video Marketing
What to Expect From 2024’s Crop of Super Bowl Ads
As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.
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Profiles & Campaigns
How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
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Video Marketing
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
