Social Media Marketing
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Demand Gen
On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
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Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
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Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
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Data & Analytics
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
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Demand Gen
Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
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Engagement
Lessons Learned From Burger King’s International Women’s Day Tweet
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
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Acquisition
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
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Social
Three LinkedIn Features for B2B Businesses
Check out these three useful marketing tools for B2B companies.
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Social
How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.
