Retail Marketing Archives - Chief Marketer

Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series

Bob’s Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.

Loyalty Marketing

How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

Loyalty Marketing

How Premium Nonalcoholic Beer Brand Bero Is Using Loyalty to Build Lifetime Value

For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy

Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Conversations

Brooks Running CMO on Launching the Brand’s First Lifestyle Shoe Line

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution.

Campaigns

The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.

Branding/Marketing

Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.

Branding/Marketing

Four Ways Marketers Can Benefit From the Retail Renaissance

Four ripple effects of the retail renaissance and how marketers can take advantage of them.

AI

Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.