Retail
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Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Loyalty Marketing
March Madness Hits 7-Eleven and BodyArmor
7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge. -
Social
Social Media is the New Retail Storefront
Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing. -
Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Profiles & Campaigns
Q&A: Heineken Taps Into Experiences to Create Relevant Marketing
Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
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Profiles & Campaigns
Sharp Electronics Partners with Dealers to Boost Local Sales
Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.
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Profiles & Campaigns
Walmart Makes a B2B Ecommerce Play in India
B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.
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Video Marketing
Incredibles Make Asics Part of their Super Suits
Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”
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Profiles & Campaigns
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy.
