Public Relations

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  Demand Gen

  Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy

  Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

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  Acquisition

  5 Ways to Make Your PR More Effective

  PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
  ways to make PR one of the cornerstones of your marketing plan.

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  Acquisition

  Public Relations vs SEO: Which is Better for Online Reputation Management?

  Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.