Promotion
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Agencies
Simon Property Group Hit With Another Lawsuit
Another lawsuit has been filed against Simon Property Group, Inc. over its gift cards. This time, former Gov. Roy Barnes filed a lawsuit on Dec. 8 representing two Georgia shoppers claiming fees and expiration dates on Simon’s Visa Giftcard are illegal, …
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Agencies
Arby’s Recalls Oven Mitt Premiums
Arby’s has recalled oven mitts sold as premiums in its restaurants, even as its Oven Mitt character stars in a photo contest for the restaurant chain. The mitt premiums—modeled after Arby’s iconic Oven Mitt spokescharacter—were part of a fundraiser for …
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Agencies
McDonald’s, Sega Sweep Happy Meals
McDonald’s Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega’s gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds …
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Agencies
Citi Offers ‘ThankYou’ Program to Shoppers
In the spirit of giving, Citi has expanded its loyalty rewards program giving card members an additional opportunity to earn ThankYou points. Through Citi’s new ThankYou Merchants program, consumers can earn bonus points—an average of five points per …
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Agencies
Archway Taps McGonagle, Borman
Fulfillment house Archway Marketing Services has added two veterans to its management team. Borman McGonagle Archway hired Bob McGonagle as VP-North America operations and Bob Borman as VP-games, contests & sweepstakes, both new posts at …
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Agencies
P&I Postscripts
7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the …
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Agencies
Amstel Light to Sponsor Freeskiing Tour
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, …
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Agencies
The Future of Trade Shows
The days of relentless growth in trade show attendance are behind us, declared Douglas L. Ducate, president/CEO of the Center for Exhibition Industry Research, at the annual meeting of the International Association for Exhibition Management, December 1 to 3, in San Antonio. “These are the good old days,” he said.
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Agencies
Sears Raises the Bar With One Weekend to Go
With only one week to go before Santa comes to town, Sears, Roebuck and Co. has added a new promotion to get shoppers into its stores. On Saturday, the first 100 customers at each of its full-line stores across the country will get a $10 gift card. The …
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Agencies
Kraft and Masterfoods Agree to Modify Children’s Ads
Last month, both Kraft Foods Global, Inc. and Masterfoods, Inc., agreed to changes in their marketing to children after their promotional materials were challenged by consumer advocacy groups. In the Kraft case, a print ad for Post cereals entitled …