Amstel Light to Sponsor Freeskiing Tour

Posted on by Chief Marketer Staff

Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year.

As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, and the Spring Skiercross Open at Boyne, MI. The beer also titles other championships involved with the tour.

The brand will also sponsor the Amstel Light Free Skiing Sweepstakes, each week for 13 weeks ending March 18. Two grand-prize winners will get two universal adult ski passes for one of any 200 participating U.S. mountains. Entrants can play at Amstellight.com.

Tour events will air on NBC, Fox Sports, OLN, HDTV and in syndication.

This is the third time Amstel Light has sponsored the tour.

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