Arby’s Recalls Oven Mitt Premiums

Posted on by Chief Marketer Staff

Arby’s has recalled oven mitts sold as premiums in its restaurants, even as its Oven Mitt character stars in a photo contest for the restaurant chain.

The mitt premiums—modeled after Arby’s iconic Oven Mitt spokescharacter—were part of a fundraiser for Big Brothers/Big Sisters, which Arby’s has sponsored nationally for 18 years. The mitts sold for $1.99 in all of Arby’s 3,450 restaurants; each mitt sold triggered a $1 donation to Big Brothers/Big Sisters.

The recall began in mid-November, triggered by product quality concerns. Agency Strottman International “found quality concerns,” and contacted the Consumer Product Safety Commission, said Strottman VP Ron Coughlin. The commission didn’t ask for a recall, but Strottman initiated one “because it was the right thing to do,” Coughlin says. Arby’s asked consumers to bring mitts back to the restaurant for a refund.

Meanwhile, Arby’s continues a photo contest starring the Oven Mitt: Consumers submit vacation-style photos that show the Oven Mitt in an unusual locale. The recall prompted Arby’s to tweak the photo contest and not require entrants to have an actual mitt; Arby’s put a photo of the mitt on its Web site for entrants to download and use in photos. The contest began Nov. 5 and runs through yearend.

Twenty finalists are chosen by random. A panel of judges chooses a grand-prize winner (based on uniqueness of the photo locale and photo composition). Grand prize is a seven-day photo safari trip for two in Kenya. The 19 finalists get a digital camera. Irvine, CA-based Strottman handles the promotion for Arby’s, Atlanta.

The recall doesn’t affect Oven Mitt items sold on Arby’s site; that line includes a blanket, sweatshirt, hat, apron, T-shirt, tote bag, magnet and rubber lapel pin—but no actual oven mitts.

For more stories on games, contests & sweeps

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!