Influencer Marketing
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Demand Gen
What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
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Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
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Engagement
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
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Demand Gen
Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
What brands should consider when tapping virtual influencers for their campaigns.
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Social
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
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Data & Analytics
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
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Engagement
What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing
Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
