Topic
Generative AI
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Digital
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
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Technology
How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
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Engagement
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
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Digital
Four Considerations for Building a Company-Wide AI Guidance Policy
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
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MarTech
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
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Data & Analytics
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
