Generative AI

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  Technology

  How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut

  How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.

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  Engagement

  Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

  How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

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  Digital

  Four Considerations for Building a Company-Wide AI Guidance Policy

  Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.

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  MarTech

  Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies

  How marketers can tap the generative AI tool to improve their businesses.

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  Data & Analytics

  INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

  The results of our AI in Marketing Pulse Survey are in.