Generative AI Archives - Page 2 of 2

How to Evaluate GenAI Tools: Considerations for Marketers

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.

Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.

Digital

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Technology

How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut

How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.

Engagement

Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Digital

Four Considerations for Building a Company-Wide AI Guidance Policy

Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.

MarTech

Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies

How marketers can tap the generative AI tool to improve their businesses.

Data & Analytics

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

The results of our AI in Marketing Pulse Survey are in.