Topic
Forrester
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Events
Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
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MarTech
How to Digitize Customer Service: Five Tips From Forrester
Tips from Forrester on how to digitize customer service.
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Acquisition
Forrester Report: B2B Marketers Need to Lead, Not Support
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.