Forrester Archives - Chief Marketer

Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

Events

Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus

How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.

MarTech

How to Digitize Customer Service: Five Tips From Forrester

Tips from Forrester on how to digitize customer service.

Acquisition

Forrester Report: B2B Marketers Need to Lead, Not Support

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.