Data

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  Agencies

  Marketers Need a Better View of the Customer Journey: ANA

  Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

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  Agencies

  Using Marketing Automation Intelligently

  With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

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  Acquisition

  4 Tips for Selling to CMOs

  Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

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  Acquisition

  Successful Webinars Start With an Optimized Registration Page

  If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

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  Agencies

  4 Ways to Survive Today’s Data-Driven Marketing World

  Hey CMO! You’re under qualified! Get a math degree.

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  Agencies

  Creating a Data Centric View of Customers

  Having a customer-centric view is great, but a data-centric view can help you understand intent.

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  Agencies

  Digital Engagement and Conversion Are Not Synonymous

  A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

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  Agencies

  Getting Personal: Leveraging Big Data for Better Connections

  The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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  Data & Analytics

  B2B Marketers Creating More Content Than Ever: Report

  Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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  Agencies

  Big Data for Mobile Marketers

  Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.