CPG Marketing

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  Data & Analytics

  How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

  How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

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  MarTech

  PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

  How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

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  Acquisition

  Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium

  Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

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  Engagement

  Brands on Fire: Chocolate Brand Supports an Actual Russell-Stover Wedding

  We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

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  Acquisition

  How Georgia-Pacific Uses Viewership Data to Measure Media Spend

  Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

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  Acquisition

  Marketing to Moms Amid COVID-19: Seven Insights for Brands

  Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies