PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
Posted on
by Chief Marketer Staff
Big brands—even those with household name recognition—require awareness campaigns, too. Take PepsiCo, whose recent brand campaigns have focused on reaching consumers on streaming services and social media platforms through video. AdExchanger looks at how the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.