PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

Posted on by Chief Marketer Staff

Big brands—even those with household name recognition—require awareness campaigns, too. Take PepsiCo, whose recent brand campaigns have focused on reaching consumers on streaming services and social media platforms through video. AdExchanger looks at how the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

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