Content Marketing
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Agencies
Clif Bar Gets People Geo-tweeting for a Coupon
In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.
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Agencies
Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email
Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!
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Agencies
Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
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Agencies
Social, Search and Strategic Planning Level the Playing Field for Small Businesses
Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger
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Agencies
Loyalty Program Helps Double Cola Compete in the Beverage Wars
A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.
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Agencies
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
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Agencies
2012 PRO Award Finalist: Noise Digital for Tic Tac Canada
A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.
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Social
2012 PRO Award Finalist: The Marketing Arm for Monster.com
In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.