Content Marketing

• Agencies

  Use Message Maps To Monitor Your Social Presence

  To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

• Agencies

  Social, Search and Strategic Planning Level the Playing Field for Small Businesses

  Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

• Agencies

  Loyalty Program Helps Double Cola Compete in the Beverage Wars

  A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

• Agencies

  2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products

  For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.

• Agencies

  2012 PRO Award Finalist: Prizelogic for Disney Cruise Line

  To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

• Agencies

  2012 PRO Award Finalist: Alcone for LG MobileComm USA

  Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

• Agencies

  2012 PRO Award Finalist: Ryan Partnership for Unilever

  Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

• Agencies

  2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

  Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

• Social

  2012 PRO Award Finalist: redpepper for Kirkland’s

  To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

• Social

  2012 PRO Award Winner: PHD for Bissell

  Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .