CMO Leadership Archives - Chief Marketer

New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]

Data & Analytics

McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.

Marketers

34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.

Data & Analytics

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Agencies

Report: MBAs More Common Than Agency Experience Among Global CMOs

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.