AI
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AI
What Google’s AI Mode Means for Search Traffic and Brands
Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.
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ROI | Metrics
Gartner: 39% of CMOs Plan to Reduce Labor Costs and Cut Agency Allocations
According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.
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ROI | Metrics
Measuring ROI for Generative AI Lags Behind AI Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.
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AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.
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Technology
Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.
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AI
How to Optimize Early-Stage LLM Search for B2B SEO
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.
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CES 2025
Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.
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AI
An AI Solution From Jellyfish Analyzes How Brands Are Perceived by LLMs
A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.
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Branding/Marketing
AI, ‘Retailtainment,’ RMNs: Marketing Takeaways From NRF ’25
Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.
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CES 2025
CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy
Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses the evolution of the company presence at CES.
