AI Archives - Chief Marketer

DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.

MarTech

G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.

AI

EBay Readies for AI Search Shift

Marketplace eBay says its decades of experience with SEO helps to ensure its listing pages are easily indexed so that AI search platforms can cite its product pages.

Research

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.

Acquisition

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

AI

Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

AI

What Google’s AI Mode Means for Search Traffic and Brands

Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.

ROI | Metrics

Gartner: 39% of CMOs Plan to Reduce Labor Costs and Cut Agency Allocations

According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.

ROI | Metrics

Measuring ROI for Generative AI Lags Behind AI Adoption

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.