Advertising Creative
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Brands on Fire
Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation
Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light’s new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.
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AI
How Oatly Uses Its Packaging and Creative to Stay Original
Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.
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Technology
Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
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Digital
Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.
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Profiles & Campaigns
How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification
The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.
