Advertising Creative

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  AI

  How Oatly Uses Its Packaging and Creative to Stay Original

  Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.

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  Technology

  Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

  As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.

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  Digital

  Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

  Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

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  Profiles & Campaigns

  How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification

  The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.