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| Swarovski celebrates Christmas in Rockefeller Center and in stores |
Crystal marketer Swarovski brings Rockefeller Center into department stores for its holiday campaign.
The jewelry and giftware company has created a tree-topper for this year’s famous Christmas tree in New York’s Rockefeller Center. A retail promotion dubbed “Tree Chic” leverages that visibility.
Swarovski will sell a collection of holiday decorations, including a smaller replica of the Rockefeller Center tree-topper. In-store displays and a four-color magazine/catalog tout the line.
The national effort breaks this month and runs through December via Concept One Communications, Westport, CT.
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