Stanton Direct Marketing is introducing two new insert media programs for business effectiveness training marketer FranklinCovey.
The insert program, which kicks off in July, will go to about 900,000 recipients this year. It will use a pre-collated six-by-nine-inch envelope containing advertisers’ inserts.
The FranklinCovey blow-in program will permit a single insert to ride within its premier catalog, beginning with its Fall 2003 drop to 10 million customers in August. Prospect catalogs will not include an insert, according to Stanton.
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