Time Inc. has launched Sports Illustrated E-mail Subscribers file, which has 403,353 active magazine subscribers. Also available are e-mail files including 150,471 active newsletter subscribers and 313,242 inactive magazine subscribers.
Millard Group Inc., Peterborough, NH, which manages the Sports Illustrated postal file, will handle the e-mail list.
Sports Illustrated provides an inside look into the world of sports, providing analysis, predictions and insight on sports and athletes. Newsletter subscribers registered online to receive the e-mail newsletter, Sports Illustrated Extra.
Magazine and the newsletter subscribers provided their e-mail addresses online and opted-in to receive third-party offers. During that registration process, they indicated their interests, which include health and fitness, book and music continuities and more.
Selections are gender, direct to publisher, recency and state/SCF/ZIP. The cost of the lists are $250 per thousand for the active magazines subscribers; $150/M for the active newsletter subscribers; and $100/M (inactive magazine subs).
