Down boy.
Hand over that Victoria’s Secret package. We have to examine it for this article.
Specialty printer Structural Graphics raised a new creative bar recently with this box for the chain’s “Sexy Little Things” cosmetic line. The cover, featuring an auburn-haired model in black lingerie, actually whistles when opened.
And Victoria’s Secret isn’t the only firm to take advantage of state-of-the-art printing technology.
Promo’s annual trends study indicated that 6.6% of companies surveyed ranked specialty printing among the top three marketing tactics they spent the most money on during 2006. More than 35% indicated that they outsourced their specialty printing needs.
The commercial screen printing industry, which includes promotional printing on textile products such as t-shirts and caps, was a $7.5 billion business in 2006.
What else is going on in the specialty printing sector?
One thing is the growing use of paperboard. Another is a high-gloss ultraviolet electron beam coating. These coatings are now turning relatively flat-looking store-shelf boxes into glossy containers and boxes.
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