Nonprofit educational organization Sesame Workshop has named Michele Schuessler as marketing manager, global consumer products. The position took effect Nov. 1.
Schuessler will be responsible for developing marketing strategies and executing plans to grow the Sesame Street brand in the U.S. She will also reinforce the brand’s educational equity and assist Sesame Street licensees with programs that drive product sales.
Most recently, Schuessler worked for Scholastic as associate marketing manager where she was responsible for creating and implementing marketing strategies for major licensing partners.
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