Search Results for: virtual reality

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

Marketing trends can be hard to predict. Here’s a look into the future at 10 marketing trends that will help you drive conversations and conversions.

Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.