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TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election.

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future.  Now, AI is ushering in the next frontier of brand-on-brand competition. […]

DirecTV has lost a not immaterial number of customers as a result of its carriage impasse with Disney, according to CMO Vince Torres.

You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for elevating your business’s data strategy.

Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As AI technologies evolve, their impact […]

A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.

The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]

The growing demand for women’s sports programming helped guide Scripps through this year’s upfront season. The company hung its hat on ION as it continues to host WNBA and NWSL games, but the success from that has led to more demand within certain areas such as CTV.

Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.