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This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

Considerations for Optimizing Customer Engagement, Technology, Teams & Talent

It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was […]

Is there a bigger disconnect between marketers and consumers than we initially thought? A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising. 

How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position.

With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter: […]

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.

Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns.   GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]

Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent […]