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Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […]

  Tuesday April 28, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.    GAME ON Sports have become the dominant driver throughout each corner of the media ecosystem. Its live events stand as one of the few reliable attachments for brands and companies to create so that they can capitalize […]

AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.

The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.

Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.