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While RTBDAY ’25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now.

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.

By Tasha Mitchell, Marketing and PR Manager at Horowitz Research Diversity, equity, and inclusion (DEI) programs aim to promote the fair treatment of all employees in the workplace, especially people from historically underrepresented communities. The introduction of DEI began when the U.S. implemented affirmative action, followed by the Civil Rights Act of 1964 outlawing employment […]

Weddings are special no matter where they take place, but more and more, brands are stepping in to enhance them and become a permanent “guest” in one of life’s biggest milestones. Some companies go the traditional wedding route, while brands remain true to their core products and messaging, and as a result, often go viral […]

AI-driven content and personalization are no longer just an advantage; they’re a necessity.  According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]

Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors.   Learn from the Leatherman brand: if your systems are outdated, your content will be too.   Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence.

By Michael Scott, VP of Ad Sales & Operations, Samsung Ads   In an increasingly crowded and fragmented media landscape, brands face a tough challenge: striking the right balance between reach and repetition. Overexposure to ads doesn’t just annoy consumers—it actively erodes purchase intent. Studies show that 71% of consumers are less likely to buy […]

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.