Search Results for: results

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […]

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup.

A busy earnings season will next see the programmers step onto the stage. Up next week are Paramount Skydance, Warner Bros. Discovery, Nexstar, Fox Corp., Versant, Disney and more. You can guess what will be on the minds of several of these companies: consolidation and the regulatory challenges involved.

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later. Search, social, and programmatic advertising all scaled rapidly before the industry fully grappled with privacy, transparency, and user trust. The result was predictable: years of regulatory correction, platform […]

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”