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About two weeks ago, Facebook announced that it was taking its Graph Search beyond beta, promising to roll the product out more broadly in the coming weeks to people who use Facebook in U.S. English. The company said it was using user feedback to improve the speed, understanding, results and interface of its search product. […]

According to the findings of a recent survey from Yext, Facebook is becoming a prominent player in local search. As Graph Search improves, local businesses and national brands with multiple locations need to be aware of the implications and take action. Yext surveyed 1,001 U.S. adults in March and found that half of them said […]

It’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information.

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

Back in May, word was that LivingSocial was placing its hope in events to prop up its struggling business. At the time, it seemed somewhat viable, as the company sold 561,469 vouchers for experiences and events in the U.S. in the first quarter of the year, up 850 percent from the first quarter last year. […]

Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

When you think of B2B lead generation and social media, LinkedIn probably comes to mind right away. But there are effective ways to generate B2B leads using other social media platforms, those usually thought to be for consumer-oriented interactions (e.g., Facebook, Instagram, Twitter). Here’s a look at how B2B companies can leverage social media channels […]

It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here’s seven tips.