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By Asad Haroon, CEO and founder, InsideUp Inc.

My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high percentage of consumers who use social media such as Facebook and Twitter are people who either own a small business or influence purchasing decisions for their business.

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

Persona research helps content marketing efforts cut through the noise and reach the right customers. Before laying the foundation of a content marketing strategy, marketers should ask themselves six questions as part of their persona research: What types of content do your customers prefer to see? Where do your customers discover new content? What types […]

By Laurie B. Beasley, president, Beasley Direct Marketing

These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox — remember?) must be dead in the water, right?

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success. Here […]

SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to […]