Search Results for: results

According to the findings of a recent survey conducted by Corporate Visions Inc., B2B sales and marketing executives don’t seem to think that customer relationship management (CRM) systems are helpful when it comes to closing higher-margin deals. The survey of more than 800 respondents in the U.S. finds that 81 percent of marketers and salespeople […]

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

When entering a new agency/client relationship, saying “no” is a valuable and necessary option for both parties. Here’s when to draw the line with clients:

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook. […]

Google AdWords is used by about 4 in 10 local businesses, according to a recent survey conducted by Reply.com. However, local merchants using AdWords aren’t getting great results. According to Reply.com’s survey, 39 percent of respondents have used Google AdWords. Of this group, 39 percent said they find AdWords to be somewhat easy to use, […]

About two weeks ago, Facebook announced that it was taking its Graph Search beyond beta, promising to roll the product out more broadly in the coming weeks to people who use Facebook in U.S. English. The company said it was using user feedback to improve the speed, understanding, results and interface of its search product. […]