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If you’re looking to create a responsive website, here are five pieces of advice to get you started.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

Here are six reasons why you should be in Chief Marketer’s Source Directory: Be front and center when brand marketers are looking for partners, new products, service providers and vendors in the searchable online directory. Lead Generation via direct information request, your phone number, email address and social networks Your listing will be search engine […]

Should location really be at the center of your mobile targeting and media delivery strategy?

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

How have your customers changed and how have you responded?

Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!

Here are six ways that marketers can improve their customer’s experience on their websites.

Here are four strategies that will help you develop the right multichannel mix for your brand.

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]