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The “2016 Evolved CMO” identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.

Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.

Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.

As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.