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Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

Here are some helpful lessons that brands can learn from politicians.

Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.

Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.