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Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”

What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.

Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media’s study found.

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

Here are some helpful lessons that brands can learn from politicians.