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If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.

Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.