Search Results for: results

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.

An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three previous pieces, I argued that agents need […]

The closure of Main Street Sports Group was the latest death knell for the long-struggling regional sports network model. The fallout is forcing pay TV distributors to make sense of the chaos for their customers.

Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.

The retailer’s Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the customer experience with faster shipping and in-stock products.

When Robyn Davis “fell into” events, she started taking note of what worked and what didn’t in trade show environments and booth interactions. Her aerospace engineering background and problem-solving mindset helped her develop frameworks for exhibitor success, ultimately leading Davis to become a trade show trainer, consultant and speaker through her company, Exhibitors WINH. Now, […]

The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling planning to keep pace.

The PRSA Code of Ethics offers a foundation for communicators for addressing ethical dilemmas long before they become a major problem.