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BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […]

With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.

“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […]

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

At the inaugural Status Summit in NYC, MS Now President Rebecca Kutler laid out the vision for Versant’s newly launched DTC product.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since its launch, Neopets […]

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.