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Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.