Search Results for: results

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.

Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]

Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.

Here’s a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.