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The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.

Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.

Through impersonation, advanced persistent bots (APBs) can’t be accounted for—they simply blend in. They render critical business marketing tools ineffective.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.