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Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII.

Five common challenges marketers face today and how AI can help.

New research indicates that hiring to fill open
marketing positions might take longer than you think.

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.

A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.

Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.”