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Acquisition
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
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Acquisition
Brands on Fire: SmileDirectClub
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Acquisition
The Significance of Brand Marketers’ Response During COVID-19 Crisis
How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.
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Acquisition
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
How Tech Companies Are Remaining Connected to Clients With Live Events On Pause
Some tech companies are getting creative with their approaches to engaging clients without events.
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Data & Analytics
Data on Digital Creative, Media Consumption and Consumer Confidence During Covid-19 Crisis
A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.
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Acquisition
Communications Strategies for Marketers During the Coronavirus Pandemic
Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.
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Acquisition
Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
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ROI | Metrics
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
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Acquisition
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.