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RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who can really make a big difference.

Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science’s CCO, to understand why attention metrics is the new hot commodity, the development of IAS’ Quality Attention Product, and how they plan to future-proof the tech. 

AI technology is evolving much faster than regulation can control. But regulators like Italy’s Data Protection Authority are working to ensure we can all reap AI’s benefits while complying with data ethics. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data collection methods.

AdMonsters reported on consumers’ perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their concerns.

  Thursday January 25, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Developer Riot Games has laid off 530 workers, or 11% of its staff, in an effort to refocus on its core business after nearly doubling its employee base since 2019. The move, mirrored by dozens of […]

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns, but connections. This approach will propel marketing strategies that resonate, ensuring that product offerings, promotions, and interactions are not just relevant, but compellingly engaging.

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.

2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What will the next 12 months look like for the programmatic supply chain? To find out, we asked 4 experts about the issues — good and bad — that the sector will face.

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.