Search Results for: research

VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers insights into how to find people with stories to tell, and bring them to the screen. How do you source these stories? The team and I were able to source […]

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

Will CTV pick the next president? To win in 2024, political advertisers must prepare to rethink decades’ worth of proven strategies while maximizing their data assets to take advantage of the television’s fast-evolving, advanced targeting capabilities.

In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” 

2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What will the next 12 months look like for the programmatic supply chain? To find out, we asked 4 experts about the issues — good and bad — that the sector will face.

In 2024, users’ data is under lock and key. Not literally, of course, but with the fall of Chrome’s cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new beginnings, we spoke to some publishers and industry experts about their privacy predictions for 2024.

  Thursday December 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. To better capture the trends you truly care about, the Cynopsis Esports and Gaming Brief is moving to a monthly cadence, with a focus on covering the stories behind the news and providing actionable intel about […]

Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

  Thursday December 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Entertainment Software Association announced it’s shutting down E3, once the largest gaming industry event on the planet. After years of adaptations of the conference and efforts to revitalize E3, the challenges of competing with digital […]

At the recent United Nations panel, “Intersections Between Advertising and Human Rights,” the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.