Search Results for: research

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.

CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time

MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights

Women with children who are Internet users are a powerful force when it comes to spreading the word about products and services to family and friends, according to a new report

A recent study released by Universal McCann highlights the importance of online research to active adult Web users around the globe.

In what might be seen as a sign of encouragement to those concerned with the issue in the U.S., illegal downloads have declined in the U.K. because of fears that connections to the Internet might be cut off.

TBA Global has hired Richard Luker as chief strategy officer, a new position, in the Chicago office

(Direct Newsline)—In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion

In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.

Citibank Citi Cards and FreeCause, a firm that links brands with social networks, have teamed up for a Facebook campaign aiming to raise $250,000 for breast cancer research